Successful female entrepreneurs are on the rise. According to the a report commissioned by American Express OPEN, “The State of Women-Owned Businesses 2017” one in five firms with revenue of $1 million or more is woman-owned and 4.2% of all women-owned firms have revenues of 1 million or more.
Well that’s all good and well, but what we all want to know, is how did they get there, right? What sets them apart from the crowd of millions of other women entrepreneurs? I have been following women in business ever since I had my eye on the prize and I will tell you what they are doing differently than everyone else. They’ve got their eye on success. And they take very seriously, to the core, the following things.
Be Empowered – Successful women take the proverbial bull by the horns. They don’t wallow in self pity or wait for the right opportunity to present itself. The dictionary definition of empowerment means to “make (someone) stronger and more confident, especially in controlling their life and claiming their rights.”. You have all the power you need, you don’t need money, you don’t need someone to give you a break. What you need is to take control of your life and move it in the direction that you want it to go.
Don’t Look At Failing As Negative – Over the past 15 years, I have had several businesses. Some that did well, and others that did not. But I do not look at them as failures. They were all an opportunity to learn some important business skill that I can apply to my future endeavors.
Whether it’s how much money is too much to invest before you walk away or learning tose basic marketing skills and facing the “no’s” that inevitably come with business and sales. If you have learned any one thing from your unsuccessful business, it is not a failure. Failure is only achieved when you give up and quit.
Don’t Compare Yourself To Others – This might be by far, one of the most difficult things to face. You have to remember that everyone has their own path and you have absolutely no idea what hurdles they had to jump before getting to declare their success. Just because you see a pretty face on a magazine cover or a mention in Forbes top 10 list does not mean that they didn’t spend tireless hours, have tons of obstacles or face huge setbacks.
We are all human. Success does not happen overnight. Not for you and not for them. Instead, step back and try to look at those you see as your competition and embrace their success. Learn from it.
Screw Imposter Syndrome – Imposter Syndrome is something I struggle with. This is so real and tangible that it can completely shut down your business and kill all hopes of being successful. The reason? Imposter syndrome attacks your core being. Makes you doubt your knowledge and potential. Knocks your confidence on your knees.
To be successful, you need to convince yourself that YOU are the real expert of YOU. There is absolutely no one that knows the knowledge in your brain that you do and you can’t be afraid to share and be compensated for that. So, kick imposter syndrome out the door.
Have a Master Plan (and a Plan B) – A dream without a plan will always stay a dream. I used to think that if I wanted something bad enough and worked my ever lovin’ butt off, things would just “happen”. Well, I’m here to tell you that won’t work. It was not until I sat down, wrote down all my dreams and goals that my business needle started to really move. Why? Because I had real, written-down plan with measurable tasks in my business to get to where I want to be.
I also have a firm back-up plan. Things will inevitably go wrong and you will need to learn to pivot in your business to be successful. So, make a plan for these things. Don’t just let it thwart your dreams; change your mindset and hustle in a different but planned direction.
Find Your Tribe – Believe in the laws of attraction and surround yourself with women entrepreneurs that are on the path to success or have already found it. Find mentors and follow their work. Collaborate whenever possible and make things happen in your world. You never know how that next meeting or interview may catapult your business.
Take The Leap – Sometimes half the battle is just getting started. There’s never going to be the “right” time to quit your full time job or try a new business idea. Or to try something new and exciting in your business. Take a queue from Nike. Just do it.
Get Outside Of Your Comfort Zone – Successful women do the stuff that other business owners won’t. They take huge risks in hopes for huge rewards. Sometimes they don’t pan out, but when they do- it’ll be big.
Don’t Be Afraid to Be Successful – For some reason, women in business sometimes get nervous about being successful. Almost like they are back in the mom group and don’t want to stand out for being different. Successful women thrive on success. They eat up every last drop and don’t count that success as the end. Each success is a new measure of the next step.
Don’t Sell Yourself Short – Just because you don’t have a piece of paper on the wall to say that you have a business degree or you haven’t been asked to speak at an Ivy League school about your accomplishments does not mean that your time and efforts aren’t worth something to someone. I find women in business very often will undersell their products or services or feel uneasy about creating a price or value on their time.
Your time is valuable. Just because you might work at home in your pajamas doesn’t mean that the course you have been killing yourself to create isn’t worth all the time, effort and knowledge that you have slaved away to put in it.
Invest in Yourself – Being successful means constantly investing your your business. Some women don’t think twice about buying a new laptop or some pretty new stationary but have to really think about investing in the “mind” of the operations. Your knowledge is key to running a successful and long-lasting business and you will want to take any opportunity to expand that.
I like to create a list of things I rock at and a list of things I have no idea about. Then I find a great mentor in the fields that I need to get a better handle on and reach out. The money I spend there, gives me time to spend on other business building things that I am good at. Wasting time = wasting money in my books. Learn where you are wasting your money and invest in yourself.
By no means, is this list all-inclusive. I could go on and on. What is most important is that you believe in yourself and your worth and that you confidently share it with the world.
Sasha Lassey is an expert blogger with a passion for entrepreneurial life. She has been building businesses and growing teams for the past 15 years and now she helps other women entrepreneurs grow their side-hustles through blogging. She provides blogging tips and tutorials and offers one-on-one mentoring at Everyday She’s Sparkling to help you get your blog on track for success.